How to use Google’s new price competitiveness report in Merchant Center

Reported today on Search Engine Land For the full article visit: http://feeds.searchengineland.com/~ r/searchengineland/~3/BcgPFNPyEu0/how-to-use-googles-new-price-competitiveness-report-in-merchant-center-328924 How to use Google's new price competitiveness report in Merchant Center The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The report, in beta, is located under the Growth section in the left-hand menu in GMC. To join, you first have to opt into the Market Insights program. "Additionally, the account using the program must meet certain minimum requirements for participation in Shopping ads or Shopping Actions," says Google. Per the policy, you are not allowed to repackage, sell or embed this data elsewhere. What the report shows. You can see the price competitiveness of your products - when the data is available, more on that later - by category, country and brand. From there you can drill down to see individual product benchmarks. The data goes back to October 14, 2019. How to use it. One subtlety to note is that the report reflects the percentage of Shopping auctions - rather than the number of product - in which there was or was not a benchmark price. Depending on how widely the products you sell are searched and promoted by other merchants, you may see a high percentage showing "no benchmark price." In the example below, 68% of the seller's Shopping campaign auctions didn't have enough data to establish benchmarks during the time period. You can click on any of the segments to remove them from the chart below. The "above benchmark price" segment indicates the percentage of auctions in which your products were more than 1% higher than the benchmark. "At benchmark price" shows

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